As the world's first multi-hand calendar solar watch, the Citizen uses a secondary lithium battery to achieve a driving time of more than 2 months.From an ecological point of view, the light-powered watch,expected to have future potential, began sales promotions in order to spread the word around the world under the universal name of "Eco-Drive".

In 1996, Citizen becomes the first watch to qualify and be certified as an Eco Mark product.

Adopting world's first technology that receives radio waves despite its full-metal case construction. Despite its thin size, it offers awater resistance of up to 100M/10bar, and features improved robustness to create a more luxurious design.

From the entire case (including the back cover) to the top of the band, each piece is DLC processed, making it approximately8 to 10 times harder than titanium (approximately 1,000 to 1,400 Vickers), resistant to scratches, and has a beautiful shine and finish. This achieves an exterior that lasts longer.

A model equipped with a "3-hand, disc type day & date (day of the week & date)" function is released, featuring simple, high visibility and ease of usethat allow the wearer to see the time, date, and day at a glance.

Grasp the time of the world with a simple operation of pulling the crown and setting the city

Citizen introduces an eco-drive GPS Satellite Radio Clock that automatically detects the time zone and corrects the time and calendar information. Equipped with "Satellite Wave" functionality, it enables the fastest reception in the world and features a position information acquisition function in addition to time information.

To celebrate its 30th Anniversary, Citizen releases a series or models that feature the distinctive black colour, produced by "Duratect DLC (Diamond Like Carbon)" Incorporated with Citizen's original technology "Super Titanium™", this creates a watch with a particularly hard and luxurious feel.

Equipped with the Cal.F950, the CC4004-58E model not only features Citizen's unique surface hardening technology "Duratect MRK" and "Duratect DLC", layered on the titanium exterior, but quickly displays the time received from GPS Satellites at twice the speed of conventional hands.

A unique colour that combines light and dark tones, inspired by the shadow of the moon. The contrast between the illuminated andshadowed moon surface is expressed with its new, light gold and black colour "Duratect MRK", "Duratect MRK Gold" and "Duratect MRK+DLC".

HAKUTO-R uses titanium parts for its lander implementing weight reduction and strength.To improve the reliability and environmental resistance of its lander, the program adopts Citizen's "Super Titanium™"

In line with the diversification of business styles, the new ACT lineup is equipped with Citizen's unique functions and distinctive face designs that give strong and active impressions, easy to use in both business and casual environments.

Attesa's collaboration with "HAKUTO-R" is introduced, leading with Citizen's titanium technology. The faint light and darkness of the moon
is expressed with "Duratect MRK Gold" and "Duratect DLC" respectively.

As Attesa celebrates its 35th anniversary. the brand continues to overcome challenges and looks towards a new and better future.